In 1974, John Worth began John L. Worth Insurance with a vision and a gift of compassion towards those in Owensboro and Western Kentucky.  A mention of John’s name fosters recollection of his original slogan, “When you see me don’t think of insurance, but when you think of insurance, see me.”

John’s vision has evolved over the last 30 plus years to include a second office with expansion into Lexington, Kentucky and now a name change to Worth Insurance Group as his sons, John II and Jason, and grandson, John III, are carrying John’s vision into the future with the help of a dedicated agency family.  With innovative technology and tools to make it easy to do business, Worth Insurance Group is dedicated to being your resource for all of your insurance needs.

Licensed in Kentucky, Indiana, Tennessee, and Ohio and West Virginia, Worth Insurance Group offers auto, home, business, life, health, employee benefits and financial services with the same core values on which John founded this agency some 30 years ago.  His expectations for himself , his children, and his agency family have evolved into our mission statement today.  We’re not just making a living, but making a difference with people through serving God; by protecting what he has entrusted to our clients and loving, supporting and equipping each other to do the work God has given us.